Salt City Strategies is the first and only full-service campaign management firm dedicated to Utah candidates, nonprofits, and organizations. We are minority-owned by women, BIPOC, and LGBTQ+ leaders and allies with 16+ years of political campaign experience, and 40+ years of corporate marketing and legal experience.
We're bridging the gap in our Beehive State’s political landscape by offering comprehensive project and campaign management, marketing expertise and support tailored to progressive candidates and initiatives. From local, municipal and county races to state and federal campaigns, we empower candidates and causes at every level.
We’re committed to ensuring our efforts strengthen the state’s democratic process while fostering meaningful and equitable change.
Carla started her journey into Utah politics over a decade ago and managed campaigns for Glenn Wright for House District 53 and 54 (2010 and 2014) Eileen Gallagher for Utah State Senate, District 26 (2018); Glenn Wright for Summit County Councilman (2016-2022) and Glenn Wright for Congress, U.S. House of Representatives in Utah’s 3rd Dist
Carla started her journey into Utah politics over a decade ago and managed campaigns for Glenn Wright for House District 53 and 54 (2010 and 2014) Eileen Gallagher for Utah State Senate, District 26 (2018); Glenn Wright for Summit County Councilman (2016-2022) and Glenn Wright for Congress, U.S. House of Representatives in Utah’s 3rd District (2022 and 2024).
Carla Wright was born in and adopted from El Salvador during the 1980s Civil War and has been a proud American citizen all of her life. She has personal experience with our nation’s racial injustice and broken healthcare and disability-support systems.
She has a professional background in digital marketing, public relations, advertising, and operations, with higher education in Journalism, English, History, Creative Writing, and Public Relations. She has been an integral part of Utah politics and the much-needed minority representation in a diversely growing state. Carla moved from Ft. Lauderdale, Florida to Salt Lake City, Utah, in 2017.
Giana Perichella is a first-generation college graduate. Early in her life, she experienced first-hand how classism and socioeconomics have a dark and unfair history with Americans and their families. She has always been equally sensitive, empathetic and deeply opinionated about the world around her—not much has changed.
In 2023, Giana wa
Giana Perichella is a first-generation college graduate. Early in her life, she experienced first-hand how classism and socioeconomics have a dark and unfair history with Americans and their families. She has always been equally sensitive, empathetic and deeply opinionated about the world around her—not much has changed.
In 2023, Giana was a campaign staffer for Glenn Wright for Congress, U.S. House of Representatives in Utah's 3rd District during the 2024 Presidential election year. For nearly two years, that experience marked her first foray into political campaigns. Her professional background includes Business and Pre-Law undergraduate studies, and decades of corporate marketing experience specializing in experiential, events and field marketing. She prioritizes her time with an extensive humanitarian history and has volunteered with countless national and local nonprofits. Giana is an Orange County, California native and moved to Salt Lake City, Utah in 2014.
In the 2024 election, Utah was one of the states to see a blue shift across the nation. With Carla and Giana’s expertise, their congressional district led the charge in that national movement.
Utah’s landscape continues to transform. That includes our state’s political and civic communities—so let’s keep at it, together. We build reliable
In the 2024 election, Utah was one of the states to see a blue shift across the nation. With Carla and Giana’s expertise, their congressional district led the charge in that national movement.
Utah’s landscape continues to transform. That includes our state’s political and civic communities—so let’s keep at it, together. We build reliable infrastructures with bold and data-driven campaigns. We amplify voices, engage with communities and constituents, inspire the next generation of voters and leaders, believe in a human-centric approach and are committed to shape a better represented future.
Salt City Strategies was born.
Social media management
Email marketing
Digital ads
Website development and SEO
Content creation
Traditional media marketing
Door-to-door and phone bank canvassing
Grassroots volunteer and peer-to-peer coordination and training
Text messaging/SMS campaigns
Direct mail campaigns
GOTV efforts
Brand awareness and solutions messaging
Debate Prep
Talking points and speech writing
Town halls, rallies, meet-and-greets, fundraiser, debates, forums
Coordinated campaigns
Vendor relations and management
Press releases and media relations
Interviews and op-eds
Local partnerships and non-partisan organizations
Constituent and donor coordination
Endorsements
Crisis and reputation management
Polling and surveys
Voter, demographic and behavioral data and targeting
Campaign performance tracking
NGP/VAN
ActBlue
Campaign finance laws and reporting requirements
Guidance on ethics and legal challenges
Disclosure management and filings support
Join our team! Intern with us or inquire about campaign management training. Ideal for entry-level prospects and college students interested in project management and politics.
Email: info@saltcitystrategies.com