Shaping Utah's Future Together

Salt City Strategies is the first and only full-service campaign management firm dedicated to Utah candidates, nonprofits, and organizations. We are minority-owned by women, BIPOC, and LGBTQ+ leaders and allies with 16+ years of political campaign experience, and 40+ years of corporate marketing and legal experience.


We're bridging the gap in our Beehive State’s political landscape by offering comprehensive project and campaign management, marketing expertise and support tailored to progressive candidates and initiatives. From local, municipal and county races to state and federal campaigns, we empower candidates and causes at every level.


We’re committed to ensuring our efforts strengthen the state’s democratic process while fostering meaningful and equitable change.

About Us

Carla Wright

Giana Petrichella

Carla started her journey into Utah politics over a decade ago and managed campaigns for Glenn Wright for House District 53 and 54 (2010 and 2014) Eileen Gallagher for Utah State Senate, District 26 (2018); Glenn Wright for Summit County Councilman (2016-2022) and Glenn Wright for Congress, U.S. House of Representatives in Utah’s 3rd Dist

Carla started her journey into Utah politics over a decade ago and managed campaigns for Glenn Wright for House District 53 and 54 (2010 and 2014) Eileen Gallagher for Utah State Senate, District 26 (2018); Glenn Wright for Summit County Councilman (2016-2022) and Glenn Wright for Congress, U.S. House of Representatives in Utah’s 3rd District (2022 and 2024).


Carla Wright was born in and adopted from El Salvador during the 1980s Civil War and has been a proud American citizen all of her life. She has personal experience with our nation’s racial injustice and broken healthcare and disability-support systems.


She has a professional background in digital marketing, public relations, advertising, and operations, with higher education in Journalism, English, History, Creative Writing, and Public Relations. She has been an integral part of Utah politics and the much-needed minority representation in a diversely growing state. Carla moved from Ft. Lauderdale, Florida to Salt Lake City, Utah, in 2017.

Giana Petrichella

Giana Petrichella

Giana Perichella is a first-generation college graduate. Early in her life, she experienced first-hand how classism and socioeconomics have a dark and unfair history with Americans and their families. She has always been equally sensitive, empathetic and deeply opinionated about the world around her—not much has changed.

 

In 2023, Giana wa

Giana Perichella is a first-generation college graduate. Early in her life, she experienced first-hand how classism and socioeconomics have a dark and unfair history with Americans and their families. She has always been equally sensitive, empathetic and deeply opinionated about the world around her—not much has changed.

 

In 2023, Giana was a campaign staffer for Glenn Wright for Congress, U.S. House of Representatives in Utah's 3rd District during the 2024 Presidential election year. For nearly two years, that experience marked her first foray into political campaigns. Her professional background includes Business and Pre-Law undergraduate studies, and decades of corporate marketing experience specializing in experiential, events and field marketing. She prioritizes her time with an extensive humanitarian history and has volunteered with countless national and local nonprofits. Giana is an Orange County, California native and moved to Salt Lake City, Utah in 2014.

Our Story

Our Story

In the 2024 election, Utah was one of the states to see a blue shift across the nation. With Carla and Giana’s expertise, their congressional district led the charge in that national movement.


Utah’s landscape continues to transform. That includes our state’s political and civic communities—so let’s keep at it, together. We build reliable 

In the 2024 election, Utah was one of the states to see a blue shift across the nation. With Carla and Giana’s expertise, their congressional district led the charge in that national movement.


Utah’s landscape continues to transform. That includes our state’s political and civic communities—so let’s keep at it, together. We build reliable infrastructures with bold and data-driven campaigns. We amplify voices, engage with communities and constituents, inspire the next generation of voters and leaders, believe in a human-centric approach and are committed to shape a better represented future.


Salt City Strategies was born.

Our Services

Digital Marketing

Brand & Event Marketing

Digital Marketing

Social media management


Email marketing 


Digital ads  


Website development and SEO  


Content creation 


Traditional media marketing 

Field Operations

Brand & Event Marketing

Digital Marketing

Door-to-door and phone bank canvassing 

 

Grassroots volunteer and peer-to-peer coordination and training


Text messaging/SMS campaigns 


Direct mail campaigns  


GOTV efforts  

Brand & Event Marketing

Brand & Event Marketing

Brand & Event Marketing

Brand awareness and solutions messaging


Debate Prep


Talking points and speech writing


Town halls, rallies, meet-and-greets, fundraiser, debates, forums


Coordinated campaigns  


Vendor relations and management 

Public, Community and Donor Relations

Public, Community and Donor Relations

Public, Community and Donor Relations

Press releases and media relations  


Interviews and op-eds


Local partnerships and non-partisan organizations


Constituent and donor coordination


Endorsements


Crisis and reputation management    

Data and Analytics

Public, Community and Donor Relations

Public, Community and Donor Relations

Polling and surveys  


Voter, demographic and behavioral data and targeting  


Campaign performance tracking


NGP/VAN


ActBlue

Compliance and Legal Support

Public, Community and Donor Relations

Compliance and Legal Support

Campaign finance laws and reporting requirements


Guidance on ethics and legal challenges


Disclosure management and filings support

We look forward to working with you!

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Looking for training and on-the-job experience?

Join our team! Intern with us or inquire about campaign management training. Ideal for entry-level prospects and college students interested in project management and politics.


Email: info@saltcitystrategies.com 

Copyright © 2024 Salt City Strategies


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